Amazon business intelligence strategy article
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It features real-life case studies across most sectors from technology, media and retail, to sport teams, government agencies and financial institutions.īig Data is a game changer – not just the next new strategy but the tsunami disrupter that you have to know before your competition runs you over with it. This book is about how big data is used in the real world. Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things. ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems.
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have the right technology, data infrastructure and key data competencies.get the most from predictive analytics and machine learning.gather the required data and put in place new collection methods.define your strategic data assets and data audience.What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset. Every business is now a data business and needs a robust Data Strategy. Data is revolutionizing the way we all do business.